5 Marketing Strategies For Real Estate Agents

By Julie Anderson | Real Estate Marketing

Nov 08

Growing a real estate business is necessary to stay competitive in an increasing market. If you’re looking for ways to successfully market your business, look no further. Here are some valuable real estate marketing ideas to increase your client base.

1. Write Value Based Content

Just content is not what brings traffic to your website; extraordinary content is what does. It is important to write value-based content that will attract your potential clients. According to Real Estate Bees, writing a comprehensive content that brings significant value to your potential clients, makes your real estate company a go-to expert in your local market. When you address relevant topics and give thorough answers, people will see you as an authority. Some of these topics can include:

  • Room staging tips
  • Explain mortgage terminology
  • Write about the buying and selling process
  • Provide valuable tips for first time home buyers
  • Explain refinancing options

Think through the questions you get most and address those topics on your blog, newsletter, and in social media posts.

2. Increase Internet Exposure

Use the same principle when writing a post for your social media that you would for your website. Offer your audience real tips and tricks that they can put into practice. This is the most effective way to present yourself as an authority in your niche. According to Sprout Social, these are the best times to post:

  • Facebook- weekdays from 10 a.m.- 3 p.m.
  • Instagram- Tuesdays through Fridays 9 a.m. to 6 p.m.
  • Twitter- everyday 10 a.m. to noon

These are broad windows, which is why you should track your analytics to decide what is working best for you.

3. Follow Up Fast With Potential Leads

The fortune is in the follow-up. You probably know that it is important to follow-up with potential leads, but did you know that how fast you follow-up is also important. This is why many marketers are using autoresponders so that a lead gets an immediate follow up.

Write a valuable follow-up email that will greet your potential buyers or sellers. Keep the focus of the email on them and address their pain points with buying and selling homes. Let them know exactly how you can solve their biggest fears. Here are auto-responders that will work well for you:

  • Mailchimp
  • Get Response
  • Constant Contact
  •  Campaign Monitor
  • Active Campaign

All of these services give you drip campaign options that continually follow up with your potential clients.

4. Take 360 Degree Photos

Instead of presenting your potential customers with just traditional images, you can give them a full look at a home with 360 degree photos, said Eddie, owner of a Houston-based photography studio Pixel Studio Productions. All you need to do is install an app on your phone to manage this view. Here are the top apps for iPhone users:

  • Cycloramic
  • Panorama
  • FOV
  • Fyuse
  • Twister

Here are the top apps for Android users:

  • 360cam
  • Photo 360 by Sfera
  • Panorama360
  • Cardboard Camera

These images can be uploaded to your website or social media page. You can also do a video walk through of the home for your social media pages.

5. Work Your Connections

Did you know that word of mouth is also a great way to market your business? Many real estate agents land their clients because someone referred them. Don’t be afraid to ask your previous clients, friends or family to refer you.

Many people trust the advice and recommendations of their friends and family. Consider making a plan to ask your clients for referrals. You may even be able to offer them incentives. Remember, client relationships are key to business growth.

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